Screen printing has stood the test of time because it delivers. Reliable, versatile, and capable of producing vivid designs, it remains one of the most popular apparel printing methods in Canada. Whether you are creating a few custom tees for an event or placing a large wholesale order, screen printing provides bold, long-lasting results that hold up wash after wash.
Today, with Canadian consumers more conscious of sustainability and quality, brands are rethinking what screen printing can mean. The conversation now goes beyond durability into responsibility, with eco-conscious inks and mindful sourcing shaping how businesses define their identity.
This blog explores three core ink options: plastisol, water-based, and eco-friendly, so you can understand the differences and choose the method that best supports your brand vision.
Screen Printing Basics: What Buyers Should Know
At its core, screen printing uses mesh stencils to layer ink onto fabric. The result is durable, colorful, professional-quality prints that can scale from small runs to thousands of units.
Choosing where to print is just as important as choosing how. Local “t-shirt printing near me” shops are well-suited for small batches, but when consistency, speed, and scalability matter, professional production partners make the difference.
Equally critical is the ink itself. Plastisol, water-based, and eco inks do more than affect appearance. They influence how the garment feels, how it performs over time, and how your customers perceive your brand’s values.
Plastisol Ink: Durable and Reliable
Plastisol has long been the industry standard for Canadian screen printing. It is known for vibrant colors and resilience, making it a reliable choice for complex artwork or large-volume orders. If your priority is consistency and boldness, plastisol remains hard to beat.
The trade-off lies in breathability and sustainability. Because plastisol is plastic-based, it feels heavier on fabric and raises environmental concerns related to PVC and phthalates.
Best for: Large wholesale runs, corporate merch programs, and designs that demand maximum vibrancy.
Water-Based Ink: Soft and Breathable
Water-based ink absorbs into the fabric rather than sitting on top, creating a soft, breathable print that feels almost weightless. This makes it ideal for everyday wear, lightweight apparel, and premium basic t-shirts.
Limitations include less opacity on dark fabrics and the need for precise curing to ensure durability. Despite this, water-based inks are the go-to for brands prioritizing comfort and a clean, natural look.
Best for: Streetwear, lifestyle brands, and fashion-focused basics where hand feel matters.
Eco-Friendly Inks: The Sustainable Choice
Eco-friendly inks are designed with both people and the planet in mind. Free from phthalates and toxins, they are biodegradable and safe without compromising on quality.
Their advantages are clear: lowest environmental impact, alignment with consumer demand for sustainability, and positive brand perception. The challenge lies in higher costs and more limited color options depending on the supplier.
Best for: Brands building long-term value through sustainability, or those targeting eco-conscious customers.
How to Choose the Right Ink
Your ink choice should match three key factors:
1. Fabric: Cotton, blends, and technical fabrics each respond differently to plastisol, water-based, or eco inks. The right pairing ensures durability and comfort.
2. Look and Feel: Decide whether you want glossy vibrancy, a matte finish, or a soft hand. The ink defines the aesthetic as much as the design itself.
3. Order Scale: Large wholesale orders benefit from plastisol’s consistency. Smaller, premium drops may lean toward water-based or eco inks.
If you are unsure, our product development team guides brands through these choices, aligning fabric, design, and ink with your long-term strategy.
Beyond Ink: Partnering with In-House
Ink is one piece of the puzzle. At In-House, we take screen printing in Canada further by offering end-to-end solutions. From sourcing premium blanks and refining design to full-scale production and fulfillment, we streamline the process so your brand remains consistent at every step.
With over 30 years of combined expertise, we have supported startups, professional sports teams, and established labels in building apparel that lasts. Our role is to bring creative vision and technical execution together so your merch always looks its best.
If you are interested in our manufacturing capabilities or want to learn more about our approach, we are ready to help. Explore our screen printing services and start building apparel that carries your brand identity with confidence.
Ink Choices Define Brand Impact
Each ink tells a different story:
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Plastisol delivers bold, durable color.
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Water-based creates a soft, wearable finish.
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Eco inks showcase a commitment to sustainability.
The choice comes down to what you want customers to feel when they wear your products. Whether you are designing corporate uniforms, fashion-forward essentials, or eco-conscious apparel, the ink you choose sets the tone for your brand.
If you are ready to take the next step, start your next screen printing project with In-House and see how the right partner can elevate your brand in Canada.
